INX Blog

Goal for UC: Business Collaboration or Communication?

The measurement of returns is a key concern with any IT investment. The most noteworthy ROI publicly documented as resulting from unified communications (UC) is a reduction in travel created by video conferencing and telepresence. In fact, that has been a driving force for much of the adoption of UC solutions to date. In order for CIOs to move from considering an increase of their investments in UC to taking action, they need to see additional tangible avenues for measuring ROI.

Nailing the business case is often the issue that keeps companies from moving forward with UC.  Perhaps a shift in perspective will help. What if the goal for UC is really a matter of increasing collaboration with the enablement of rich communications as the means to support that outcome?

Unarguably, in a knowledge-based business environment, the need to improve worker productivity is growing. Whether due to less budget for new hires or the requirements to meet strategic company objectives, the need to do more with less is a refrain that continues into 2010. 

As a result, companies need to address hindrances to productivity such as:

• A lack of access to information and colleagues.


• Delays to decisions based on the ability to locate and connect with subject-matter experts.


• Limited participation by geographically dispersed or traveling team members.

Collaboration capabilities can lessen or even eliminate those limitations. This often means the difference between hitting milestones and managing customer needs or dealing with delays and pushing deadlines that result in diminished customer satisfaction.

When companies enable collaboration for project teams, they are applying UC to an activity that can be measured; for instance, start and end dates, milestone goals, and deliverable requirements. If CIOs measure the ability of their company's teams to complete tasks and projects faster while delivering satisfying customer results—instead of trying to measure returns based on the technology alone—they can prove the ROI of their investment in UC by turning their focus to collaboration as the goal.

Workspaces Put an End to Mass Project Emails

Nearly all of us work on teams or within project groups. The norm for communications within teams and groups are those mass emails. You know, the ones where everyone copies everyone else about everything, even if everyone doesn't need to know...just in case they might.

Overflowing inboxes are productivity inhibitors. If you've ever spent a day living in your inbox because messages just keep pouring in, you've surely thought there must be a better way.

There is. It's a collaborative workspace.

A collaborative workspace is a secure online environment for virtual team interface. You can also leverage your existing investments in unified communications by adding telephony capabilities to the workspace to easily manage voice communications through your computer when you're away from the office.

The beauty of a workspace is that it enables you to easily and securely include team members outside your company — suppliers, partners and customers, for example. Project team facilitation becomes easier when all members are working together with the same information at hand.

Consider a few benefits from putting an end to mass project emails:

• With the discussion forum questions and answers can be posted within the space, keeping all threads of information on record for simplified teamwork and collaboration. Imagine not having to search through dozens of emails to find an answer to a question asked three weeks ago.


• Documents can be checked out and worked on by team members, eliminating the question about which version is the latest and greatest — streamlining project management and creating a legacy record of the project details and deliverables.


• Know instantly who's available when you need them. Instant message for brief exchanges, escalate IM to a phone call or invite available team members to jump on a video conference to gain a fast consensus for a decision that keeps the project moving forward to meet milestone dates.


• Desktop Sharing enables team members to share work in progress with the team in real time, facilitating discussions that can help to modify the work as a group and eliminate the delays caused by forwarding documents via email for individual review and response.

In case you're still not convinced that workspaces are key drivers for increasing productivity and reducing the frustrations caused by fragmented collaboration, take a look at how a sales team reduced email dependence by 95% and what that shift produced for them.

What's Collaboration Done for You Lately?

With the economy challenging proof that every technology investment will produce identifiable business value, it's nice to know that collaboration and conferencing are looking at a 25% compound growth rate over the next five years (according to analyst Blair Pleasant).

This excerpt from her post brings the value point home:

"Of course, for collaboration technologies to succeed, they have to be used in ways that make good business sense. In the past, many of the companies that implemented video technology, for example, were unhappy with the results. Some thought that it would be important to simply be able to see someone’s face while interacting with them. “Talking heads” as they’re known isn’t the best use of video technology. Instead, companies are getting tremendous value from using video and collaboration for training, technical support, document sharing, and other use cases. The key is not to use technology for technology sake, but to reach a specific business outcome."

So let's take a look at how some of these value scenarios play out:

• Training & Learning
  You have students/employees that need to learn about subject matter, but you don't have an expert "in house." With video conferencing, you can present the material, incorporate real-time questions and feedback and get the job done quickly, without travel expenses or difficult logistics coordination.
  
  Because your investment in training will produce the best results when retained over the long-term, you can record and post the course for on-demand access to allow people to update and hone their skills as time goes on and memories dim. By adding other course materials around the video recording and even interactive work spaces for discussion and document sharing, the course can provide ongoing value for new and existing employees or students, as needed.


• Technical Support
  One of the best scenarios to easily illustrate the case for using collaboration effectively for technical support was featured in our last blog post. Take a look at the short video and you'll be inspired by the potential for how support teams can work together, escalating issues as needed to provide faster resolution and better customer experiences.


• Document Sharing
  If you've ever worked on a project team, you know what it's like to try and determine which document is the latest version that incorporates all the updates from across the team. Now, you can use collaborative work spaces to share documents, hold editing until the person working on the doc returns it to the space and make sure everyone can find the latest materials related to the project. Keeping everyone on the same page is critical to bringing in projects on time and on budget.

When you think about collaboration and video conferencing, the combination of tools available enables you to centralize and share knowledge in a variety of ways that helps your company empower the expertise of your people.

What other ways are you using collaboration and video conferencing to bring value to your company?

If we can help you build a value scenario for your company's needs, let us know.

With the economy challenging proof that every technology investment will produce identifiable business value, it's nice to know that collaboration and conferencing are looking at a 25% compound growth rate over the next five years (according to analyst Blair Pleasant).

This excerpt from her post brings the value point home:

"Of course, for collaboration technologies to succeed, they have to be used in ways that make good business sense. In the past, many of the companies that implemented video technology, for example, were unhappy with the results. Some thought that it would be important to simply be able to see someone’s face while interacting with them. “Talking heads” as they’re known isn’t the best use of video technology. Instead, companies are getting tremendous value from using video and collaboration for training, technical support, document sharing, and other use cases. The key is not to use technology for technology sake, but to reach a specific business outcome."

So let's take a look at how some of these value scenarios play out:

• Training & Learning
  You have students/employees that need to learn about subject matter, but you don't have an expert "in house." With video conferencing, you can present the material, incorporate real-time questions and feedback and get the job done quickly, without travel expenses or difficult logistics coordination.
  
  Because your investment in training will produce the best results when retained over the long-term, you can record and post the course for on-demand access to allow people to update and hone their skills as time goes on and memories dim. By adding other course materials around the video recording and even interactive work spaces for discussion and document sharing, the course can provide ongoing value for new and existing employees or students, as needed.


• Technical Support
  One of the best scenarios to easily illustrate the case for using collaboration effectively for technical support was featured in our last blog post. Take a look at the short video and you'll be inspired by the potential for how support teams can work together, escalating issues as needed to provide faster resolution and better customer experiences.


• Document Sharing
  If you've ever worked on a project team, you know what it's like to try and determine which document is the latest version that incorporates all the updates from across the team. Now, you can use collaborative work spaces to share documents, hold editing until the person working on the doc returns it to the space and make sure everyone can find the latest materials related to the project. Keeping everyone on the same page is critical to bringing in projects on time and on budget.

When you think about collaboration and video conferencing, the combination of tools available enables you to centralize and share knowledge in a variety of ways that helps your company empower the expertise of your people.

What other ways are you using collaboration and video conferencing to bring value to your company?

If we can help you build a value scenario for your company's needs, let us know.

See Unified Communications in Action

This video shows how collaboration improves customer service relationships. It's a fun take on what the future might look like on a personal level combined with the way business can get done better and more efficiently behind the scenes.

Isn't it interesting that by simplifying how teams and employees connect across your company you can transform how your customers experience your complex products? Although I'm still not sure I'm ready to hear Scrappy talk to me in English...